Virtual casinos: Groupe Lucien Barriere awaits the green light.
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The CEO is willing to forge a partnership with a specialist in internet gambling. But his primary concern today is the attendance rate of its luxury hotels.
Given the absence of legislation on online games, challenge the Interior Ministry was able to do as the group Partouche is there a solution?
Regulators will be forced to act! It’s good to prohibit, but must still be effective. However, it is clear that there are many sites, based in the Bahamas for example, and accessible from the ground hex. However, everyone is free to act as he sees fit.
For now, we preferred to introduce an initiation site, which focuses more on customer relations. Since launching in March of online games – free initial bet – we recorded 15,000 visits.
We also study the true market potential of a virtual casino, so be ready as soon as there is a regulation of online gambling in France. Dismiss our brand or develop a partnership can be an attractive opportunity for a specialist Internet games, which can then benefit from the quality image of the Barrier Group .
Have you made contact? The exchanges took place remained unanswered. But the phone is there. Do not you fear to phagocytose activity by creating your casino games online?
Exits to be phagocytosed, I prefer to find alternatives to activities lost. But again, the answer is for the authorities. Legalization is required for online play, although I do not believe in forecasts astronomical [Informa Media Group estimates that some € 16.4 billion global revenues for online games in 2006, note].
Your hotels rarely offer internet access …
Le Fouquet’s Barriere is the very forefront of new technologies. But in other hotels we have, indeed, room for improvement. International clients, including Americans age group 18-20 years, is very sensitive to this type of equipment. It is possible to book all hotels online, and the goal is that this service represents 5% of turnover in a full year. Today we are pleased with the startup of this service, as 80% of its users are new customers.
You are about to meet in one group your three entities: Hotel Company chain Lucien Barriere , the Society of hotels and casino of Deauville and the Company’s farm Casino City Cannes – both listed on the First Market. Minority shareholders are they all agree?
This operation demanded by the market and all the minority, long time. By consolidating our three entities, we display far greater equity. This addition also provides the best presentation to the authorities. Given some technical problems, however, we requested an extension: the new assembly should be listed on the Second Market on September 15 with about 10% float. Our aim is then to pass the First Market.
What are your priorities for development within three years?
First, ensure Enghien become the best and the first casino in France and probably Europe. At the opening of the 130 slot machines, 8 April, the number of clients per day reached 2000 to stabilize at 500 today. We study how to regulate, and adapt the criteria of access, such as the right of entry or dress requirements. Another major project: the Palace Fouquet’s Barrière, which should occupy five buildings at the junction of three avenues Champs Elysees and George V-Quentin-Bauchart. This will be the first creation of a Parisian palace in the hands of a French family for 70 years. We obtained the building permit, and embark upon the stage of the liberation of occupied spaces. Which can be time consuming. Other operations should also be achieved as the casino in Montreux, construction of a palace in Marrakech, and finally the establishment of a complex in Spain, which is more difficult.
What is the occupancy rate of hotels?
Since the events of 11 September and the stock market crash, we recorded a decline in our activity. The occupancy rate currently stands at 66.5%. In May-June, many companies have canceled their seminars and conventions. July and August will be decisive, even if it is too early to comment on the trend.
Jean-Jerome and Valerie Bertolus Quélier, Le Nouvel Hebdo